Short-lived perennials or facultative annuals, 20-80 cm. Leaves: petioles ± lengths of blades, often with expanded and clasping bases; blades 6-12 × 6-12 cm, margins wavy to dentate (distal leaves smaller, bractlike). Phyllaries 4-6 mm. Ray florets: corollas white or bicolored, proximal ¹ / 3 - ² / 3 of laminae white, the rest purplish to reddish, pinkish, or bluish. Disc corollas 2.5-3.5 mm. Cypselae glabrous or puberulent between ridges; ray cypselae slightly larger and lighter colored than the brown to black disc cypselae ( pappi of ray florets 0 or 2 subulate or setiform scales). 2n = 60. Flowering spring (fall). Disturbed sites; 10-100 m; introduced; Calif.; Atlantic Islands (Canary Islands). Pericallis hybrida has escaped from cultivation and is established in the cool, damp climate of the San Francisco Bay region. It is a complex of true-breeding cultivars derived from wild progenitors native to the Canary Islands (T. M. Barkley 1966); it is not a naturally occurring species. The cultivars are widely grown in glass houses and are sold as cool-season pot-plants in the horticultural trade.

The name Senecio cruentus (L´Heretier) de Candolle has been widely misapplied to Pericallis hybrida in the horticultural trade.